Vale of York Healthy Hearts

A new campaign to help improve heart health among Vale of York residents has been launched.

NHS Vale of York Clinical Commissioning Group (CCG) has launched Healthy Hearts to reduce the risk of stroke and heart attack among people considered to be most at risk.

Healthy Hearts also aims to reduce the number of people dying prematurely from heart disease or other circulatory disease.

The ambitious project, which aims to reduce the number of people who die from cardiovascular disease by at least 10% in the next five years, focuses on three main areas:

Reducing cholesterol – By ensuring patients are on the most effective statin to lower blood cholesterol levels, which helps to reduce their risk of having a heart attack or stroke.

Detecting high blood pressure (hypertension) – High blood pressure can lead to heart attacks and strokes if untreated, so it’s particularly important to detect those who don’t know they have it. Patients already identified with high blood pressure will be treated with the most effective medication available.

Atrial fibrillation and heart failure – Atrial fibrillation is a heart condition that causes an irregular and often abnormally fast heart rate. Better treating patients with atrial fibrillation will help to reduce the number of strokes.

More than 46,000 people in the Vale of York CCG area are affected by high blood pressure, yet around 1 in 10 (34,000 people) have undiagnosed high blood pressure, 7,000 people have an irregular heartbeat (atrial fibrillation) and more than 6,000 people have experienced a stroke or mini-stroke.

More than a quarter (26%) of all deaths in England in 2017 were caused by cardiovascular diseases (CVD), with coronary heart disease and stroke accounting for the majority of those deaths.

In the Vale of York CCG area, circulatory disease is one of the main causes of death with more than 880 deaths each year.

According to analysis by NHS RightCare, there may be more people dying prematurely in the Vale of York from CVD-related conditions compared to other similar areas of the country, which is why one of the CCG’s main priorities is to reduce the number of deaths caused by heart attack and stroke.

For more information visit


What is Vale of York's Healthy Hearts?

Statins: How your pharmacist can support you

Vale of York’s Healthy Hearts: The Pharmacist’s Role 

Media coverage

BBC Radio York interview with Dr Shaun O'Connell

New Healthy Hearts programme launched in North Yorkshire (Minster FM, 30 May 2018)

Healthy hearts campaign aims to reduce deaths in North Yorkshire (Northern Echo, 30 May 2018)


Where you may see our campaign?

  • Local radio (clips above)
  • On our buses – we have recently taken an advert out on local buses
  • Stands and stalls – NHS 70 events, City of York Council Foyer, Libraries, Inspiring Healthy Lifestyle event at Selby Leisure Centre
  • Healthwatch Assembly
  • Council newsletters
  • In our stakeholder newsletter